Aristotle and the Origine of the Propaganda

One of the aspects of Propaganda is Emotion that O’Shaughnessy describes beautifully through Aristotle’s example. Aristotle distinguished Pathos from Ethos and Logos. In rhetoric, pathos is the use of emotional appeals to alter the audience's judgment. Ethos could be explained as the integrity of the author and its persuasion, while Logos means that the argument is based on rationality. I think it’s interesting to see how the author shows us that propaganda is not something new, but can be found already in the Greek Antique. So often we hear elders saying “back in my time, when we could still read newspapers…” well, after a course like the one we’re taking now this couldn’t be accepted anymore